Portfolio

My skills include writing, editing and project management — but at heart I am a storyteller. I love helping shape a strategic narrative through creative and thoughtful content. I have produced deliverables for a variety of audiences, including scientific researchers, patients, employees, leaders, boards of directors and medical providers. I enjoy the challenge of simplifying and translating complex topics into user-friendly materials and content.

CORPORATE COMMUNICATIONS

Press Coverage

WJHG — Holiday Tree of Life event honoring donors

Virginian-Pilot — Attracting the next generation of talent

Virginian-Pilot — CEO perspective: The need to renovate before you can innovate

CAUSE MARKETING

One Hero

This campaign was developed to increase access to organ donation and transplantation within Black communities in Virginia

Press Coverage

Richmond Free Press — On a mission: LifeNet’s quest to increase organ donations

WTVR — Closing Virginia’s organ donation racial gap

Virginian-Pilot — There’s a racial gap in Virginia’s organ donations

Ripple Effect of Donation

I developed this theme for Donate Life Month 2023

Talk Campaign

I developed the Talk campaign based on national survey data
correlating discussion of donation with family and friends
with positive attitudes and improved registration rates