Connect, inspire and engage
through strategic communication
Hi, I’m Wendy Hetman, and I specialize in strategic communication.
I’m passionate about harnessing the power of planning and purpose to achieve high-level goals.
Skills
Collaborating with leaders to develop strategic, data-driven, communication plans to foster engagement
Expertise shaping brand narrative and voice
Ability to distill complex topics into user-friendly content
Writing copy for multiple channels, including email, web, print and video
Editing copy
Web coding and design
Canva, PhotoShop, InDesign and Microsoft proficiency
Professional
Certifications
Lean Six Sigma Yellow Belt designation
Trained in change management principles using GE CAP methodology
HTML5 and CSS3 certified by Udemy
Advanced Google Analytics Certification
Inbound Marketing Certified by HubSpot Academy
Social Media Certified by HubSpot Academy
Awards
LifeNet Health Executive Choice Award
LifeNet Health Excellence Award
Riverside Health System Shared Solutions winner
Best of Chesapeake awards for Enterprise Reporting, News Analysis
Golden Quill award (Press Club of Western Pennsylvania) for “Through the Years” millennium series
First place for flood coverage (Keystone Press Awards)
Best cancer series in a Pennsylvania newspaper (American Cancer Society)
FEATURED TOPIC
Empathy is at the heart of communication
Professional communicators often focus on skills, knowledge and experience as our most important tools. In my view, something much more basic and fundamental distinguishes the best of the best. Your ability to write, plan and strategize all matter, of course — but what matters more is your capacity for empathy.
Get more insight into communication-related topics by exploring my blog.
Contact me
Please reach out by email at wshetman@gmail.com.
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